卷煙銷售管理是卷煙企業(yè)經(jīng)營(yíng)管理活動(dòng)的重要組成部分。本文結(jié)合某大型卷煙制造企
業(yè)實(shí)際，介紹了基于ERP（Enterprise Resource Planning,企業(yè)資源計(jì)劃）與CRM（CustomerRelation Management, 客戶關(guān)系管理）整合的卷煙銷售管理系統(tǒng)設(shè)計(jì)的思想、功能及實(shí)現(xiàn)。系統(tǒng)提供強(qiáng)大的全面管理功能，有效地提升營(yíng)銷中心對(duì)卷煙銷售市場(chǎng)的響應(yīng)速度與管理能力。
關(guān)鍵詞：銷售管理; ERP; CRM; 卷煙企業(yè)
Abstract: Sale management of cigarette is one of the most important parts in the enterprise operation and management. The design of a sale management system based on ERP and CRM integration, including its design proposal, function model and implement, is presented in this paper. The presented system support the strongintegrated management so as to improve the quick response ability to cigarette selling market and managementability of the sales center.
Key word: Sale management; ERP; CRM; Cigarette enterprise